SEO for Websites: Tips and Tricks

When it comes to SEO for websites there are lots of factors that you should consider. Here are some easy to implement SEO tips and tricks that should help you to get more business from your website.
Start by taking a look at your website, putting yourself in the shoes of your potential customer. Whilst this isn't strictly SEO, it's good practice as even the best search engine optimisation in the world won't help if your site puts up barriers in front of your potential customers everywhere they click.
Then take a look at how your site appears to the outside world - before people even click through to you. Do this with a simple search in Google. Start with site: then immediately follow that th your URL (no spaces!)
That will show you how Google has indexed your site and will also tell you how many pages Google thinks it has found from your site.
The blue underlined results are your page titles. If your web developer wasn't very clued up about SEO then these are likely to start with your company name and then maybe a hint as to what the page is about.
Most of the sites I look at fail in this regard. Their titles are boring and self centred. They also don't relate very well (if at all) to the content of the page. Which means that they don't stand much chance of showing up in the search results. And even if they did show up, no-one would feel the slightest urge to click to find out more.
So either you or your web techie needs to tidy up your titles. They're equivalent to a newspaper headline. So if you're stuck for ideas, pop out and get a newspaper and think how you can re-work the headlines it uses for your website.
Next, almost as important, are the descriptions.
These show up immediately below the blue underlined link in the search results.
If you omit these, Google will make up something that its computers think is relevant to that page. Chances are, since this is computer generated, it won't read particularly well.
So craft your own meta descriptions and put them on your pages.
Next time Google crawls around your site it will get these new titles and descriptions and will likely use them in the search results.