SEO can be a complicated subject and certainly there is a lot of
confusion as to how to approach optimisation but if you follow some
simple SEO measures you can rise above the competition. The more
competitive the market the harder it will be to rise to the top.
These simple measures are not going to replace the efforts of an experienced SEO consultant but they are a good start for most small businesses particularly where you are optimising a website for a very specific service or for a site that targets a local area.
SEO Tip 1: Identify the search phrases your site should rank for. These are the words put into search engines by your customers and be quite specific, if you sell 'novelty bath sponges' then don't bother with 'sponge' as a search term to target!
SEO Tip 2: Stick with the simple approach and target one or two keywords per page, with the most important one on the homepage.
SEO Tip 3: You can combine keyword targets if it makes sense to do so, for example you might decide to target 'novelty bath sponges' and 'children's bath sponges' on a single page with a combined title of 'Children's Novelty Bath Sponges'.
SEO Tip 4: Use the sites other pages to target other appropriate keywords. Maybe you deal in 'baby bath toys' too? That should be the focus of another page.
SEO Tip 5: The most important factor is to use the keywords as the page titles on those individual pages. The Meta Title that is. If you are not familiar with it ask your webmaster to do this for you.
SEO Tip 6: Stay specifically on the pages subject matter, if the page is about novelty bath toys, then concentrate the topic on novelty bath toys on that page.
SEO Tip 7: Try to use the keywords as navigation links, so a link to your page about 'girls bath toys' would use those very words as the clickable link text (anchor text) where you are linking from another page.
There you have it, some of the basic things you can do to help get your site listed near the top of the engines.
The results will vary with the level of competition in your niche but, those simple optimisation tips above may well be enough to get you to the first page - enjoy!
These simple measures are not going to replace the efforts of an experienced SEO consultant but they are a good start for most small businesses particularly where you are optimising a website for a very specific service or for a site that targets a local area.
SEO Tip 1: Identify the search phrases your site should rank for. These are the words put into search engines by your customers and be quite specific, if you sell 'novelty bath sponges' then don't bother with 'sponge' as a search term to target!
SEO Tip 2: Stick with the simple approach and target one or two keywords per page, with the most important one on the homepage.
SEO Tip 3: You can combine keyword targets if it makes sense to do so, for example you might decide to target 'novelty bath sponges' and 'children's bath sponges' on a single page with a combined title of 'Children's Novelty Bath Sponges'.
SEO Tip 4: Use the sites other pages to target other appropriate keywords. Maybe you deal in 'baby bath toys' too? That should be the focus of another page.
SEO Tip 5: The most important factor is to use the keywords as the page titles on those individual pages. The Meta Title that is. If you are not familiar with it ask your webmaster to do this for you.
SEO Tip 6: Stay specifically on the pages subject matter, if the page is about novelty bath toys, then concentrate the topic on novelty bath toys on that page.
SEO Tip 7: Try to use the keywords as navigation links, so a link to your page about 'girls bath toys' would use those very words as the clickable link text (anchor text) where you are linking from another page.
There you have it, some of the basic things you can do to help get your site listed near the top of the engines.
The results will vary with the level of competition in your niche but, those simple optimisation tips above may well be enough to get you to the first page - enjoy!
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